Advertising Child Care Jobs on Your Website

The early education job market is tight; finding qualified employees often takes up a substantial amount of time for a child care owner.  Child Care business owners often place job adds on the various job boards – Indeed, Career Builder, Craigslist or Zip Recruiter. ...

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Using Press Releases to Market Your Child Care Business

We often recommend to child care owners that they include press releases as a part of their marketing strategy. You might be thinking what we often hear – “What? Press releases?  I thought only celebrities and large companies use press releases.”  Yes, it is true that...

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Child Care Marketing and Every Door Direct Mail

What is Every Door Direct Mail?   More importantly, should I use Every Door Direct Mail (EDDM) to market my child care business?  Since Child Care Owner specializes in helping child care business owners with their marketing, we are asked these questions several times...

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The Child Care Business Success Book is Here!

As you probably know, I am super excited for all of our child care owners and directors to achieve great levels of Child Care Business Success!  That's why I do what I do!  But here's something you might not know.  My friend and Internationally-Known Child Care...

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Summer is Coming

Summer is coming...are you ready for summer camp?  Enrollment during the summer months often makes or breaks a child care program – financially.  Not offering a summer camp, is most often – not an option.  Having a large drop in enrollment and tuition revenue for two...

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Your Child Care Business’ Online Reputation

When speaking with child care business owners about marketing, owners often indicate that they do limited marketing and most of their enrollment comes from “word-of-mouth” – happy parents telling other parents about their positive experience with the child care...

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Child Care Marketing “Touches”

A commonly heard phrase in marketing is “touches.”  This basic principle of marketing refers to the minimum of six to eight times someone must be exposed to your marketing message before it will be internalized or action taken.  In child care marketing, “touches”...

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Creating an Effective Child Care Marketing Campaign

The ongoing successful marketing of child care services often revolves around creating effective child care marketing campaigns.  So what exactly is a marketing campaign?  Marketing campaigns (also referred to as advertising campaigns) is a group of ads with a common...

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Child Care Marketing During the Holidays and Winter

Every child care owner knows that the beginning of the new school year – usually late summer, is the best time to increase child care enrollment.  Moreover, smart child care owners capitalize on this by ramping up their child care marketing efforts during late summer...

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Decorating Your Child Care Website for the Holidays

One of the primary challenges of a great website is engaging visitors.  The average visitor will spend less than 15 seconds on your website according to Tony Haile of Chartbeat.  Your child care website must instantly capture your visitor’s attention. Child care...

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Free Child Care Marketing – Google My Business

Almost 90% of people use Google when searching the internet for products and services.  When parents looking for child care search online, does your child care business link appear on the first page of the search results?  If you answered, yes – great.  If you answer...

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