Child Care Business Branding
In recent years, the topic of “business branding” has become an increasingly emphasized component of childcare marketing plans. So what is business branding? Branding is…
Category: Marketing
Handling Negative Online Reviews About Your Child Care Business
If you have a business that deals with the public, particularly a child care business, it is almost inevitable that you’ll receive a negative online…
The Chamber of Commerce and Your Child Care Business
One of the most valuable local resources for every child care business is right there – hidden in plain sight – the Chamber of Commerce!…
Childcare Marketing and Social Media
Maximizing Reach and Engagement Childcare marketing is crucial to running a thriving childcare center. In today’s digital age, leveraging social media platforms can significantly enhance…
Getting Parents to Opt-in to Your Child Care Email List
With so many opt-in email lists out there, you need to create a hook to capture parents’ email addresses who visit your website. It needs…
Marketing Your Child Care Center
Childcare is a business. A lot of times when people open a child care business they may open it with the impression “if I open…
Five Tips for Maintaining Child Care Enrollment
The cost of marketing to find and enroll a new child far exceeds the cost of keeping children already enrolled in your center. The following…
Child Care Marketing Why Do-It-Yourself Marketing Does Not Work
Most child care business owners are accustomed to playing many roles – manager, counselor, accountant, and sometimes plumber. Some child care owners also try to…
Child Care Websites
Three Tips to Capture Visitors Attention Studies have shown that the majority of visitors spend less than 8 seconds on your website. That means you…
Child Care Marketing
If your local market is typical, you’ve probably noticed the number of child care providers in your area increasing at a faster rate than the number of children…
Child Care Internet Marketing
Most folks do not get excited about reviewing statistics. However, child care owners can gain available insight from recently published small business internet marketing statistics. …
Summer is Coming
Summer is coming…are you ready for summer camp? Enrollment during the summer months often makes or breaks a child care program – financially. Not offering…
Your Child Care Business’ Online Reputation
When speaking with child care business owners about marketing, owners often indicate that they do limited marketing and most of their enrollment comes from “word-of-mouth”…
Child Care Marketing – The Importance of a Marketing Plan
The advantages of having a marketing plan are numerous. From aligning your marketing message with the mission of your child care business to effectively reaching…
Child Care Marketing “Touches”
A commonly heard phrase in marketing is “touches.” This basic principle of marketing refers to the minimum of six to eight times someone must be…
Using Content Marketing to Promote Your Child Care Business
In recent years, content marketing has gained an important role in marketing any business including child care. In this article, we will define content marketing…
Child Care Marketing During the Holidays and Winter
Every child care owner knows that the beginning of the new school year – usually late summer, is the best time to increase child care…
Decorating Your Child Care Website for the Holidays
One of the primary challenges of a great website is engaging visitors. The average visitor will spend less than 15 seconds on your website according…
Free Child Care Marketing – Google My Business
Almost 90% of people use Google when searching the internet for products and services. When parents looking for child care search online, does your child…
Fall and Seasonal Events – Promoting Your Child Care Services
The cool, crisp air of fall welcomes all sorts of fun community events. These seasonal, local events offer many opportunities for you to be out…